Farmville Farm

Can pretend farming save Google?

According to ReadWriteWeb, Google has invested over $100 million and possibly as much as $200 million in Zynga, bringing the total investment in Zynga to somewhere around half a billion dollars. You might not know the name Zynga, but if you spend any time on Facebook, you have probably heard of some of the games they have created, such as Farmville and Mafia Wars. Believe it or not, according to TechCrunch, Zynga’s social games were worth $350 million in revenue in the first half of 2010, with half of that being operating profit.

What Does It Mean?
Those numbers are impressive, but mainly for what they signify. (more…)