Posts tagged Branding
KnowEm: Do You Control Your Name?
12 years ago
by David van Sunder
in Business
KnowEm: Check, check, check that name!
People constantly talk about how important a name is to a business. They usually follow that declaration up by emphasizing that a good domain name is just as important. What people often forget is how important it is to register the name of your business on all the major social media sites. Now some of you might be saying, “Whoa, there! I’m not interested in putting in the time to maintain a bunch of social media sites. I have my hands full just running my business.”
Fair enough. One day though you might want to use one of those social media sites for your business. Wouldn’t it be nice to have the name already and not have it occupied by some squatter? (more…)
Google that Name, Buster!
22 years ago
by David van Sunder
in Business
Think about the children!
When many people think of a great product name or domain name, they quickly check to see if the domain name is available. If it is, they quickly purchase it and they’re in business. Think that’s enough? So, did the UK government. According to The Register, the UK government’s Directgov website named the children’s section of their site “Buster’s World” after the sheriff’s badge wearing dog that guides kids around the site.
Unfortunately, they didn’t do a basic web search. If they had, they would have seen that for multiple search engines, including Google, the number one web result was for a gay porn fetish site, that for some reason involves balloons. Don’t ask. I don’t know because I didn’t look. I took The Register at its word. As far as I can see, the UK government has taken the poorly researched name off their site, but the damage has been done because Buster’s World has already been marketed to the kids and people are searching for it on the web. (more…)
Vanity Search or Brand Protection?
12 years ago
by David van Sunder
in Technology
Let's see how I look on Yahoo!
Many people Google their names or the names of their businesses occasionally to see what they find. While some people call that a vanity search, I call that brand protection. Some of you might protest that you don’t need to search for yourself because you’re not selling anything, but in reality, we’re all selling something. Anytime we’re in public in anyway, we’re selling ourselves. Everytime we meet someone, talk on the phone, write an email or send a Twitter message, we’re selling ourselves to the people we’re interacting with. If we come across well, then good things might happen. That could mean a job, a new friend, a date, etc. (more…)