Posts tagged Advertising
DoGooders DoEvil?
Mar 7th
DoGood? Not so much.
DoGood Headquarters recently released a plugin for Internet Explorer, Firefox and Safari that replaces ads on websites with “green related initiatives, philanthropic calls for action and health and wellness ideas.” Before I get critical of this new service, because I will, I just want to say that I sympathize with part of what they are trying to do. Almost everyone has a favorite cause that they support and that they wish could raise more money. Doing something on the internet to help those causes raise more money or awareness is a good thing. There is no doubt about that. And it is done at the expense of advertising. Heck, most of us don’t enjoy advertising. So, what’s the problem, right? Read the rest of this entry »
More Education, Less Ad Clicking
Feb 16th
More education means being less click happy.
A few days ago, Chitika Research put out some interesting data comparing the relation between online advertising CTR (click through rates) in comparison to college education. According to their findings, the higher the percentage of college graduates, the lower the CTR for the population. Their conclusion from that finding was that advertisers who target more educated demographics should do a better job of making their ads “worthwhile.” They also recommended that “…this is an opportunity to push the industry towards the idea of content first, sales pitch second, even among advertisements.” Read the rest of this entry »
Social Networks: Too Big to Ignore
Jan 25th
Singing about the fast growth of social networks! Image by Luc Latulippe
Have you wondered if marketing via social networks is worth considering for your business? If all the hype is real or if marketing on social networks is just another waste of time like marketing on Second Life turned out to be for almost everyone? Well, Nielsen has released numbers on social networking to give a little perspective. According to Nielsen’s report, global time spent on social networking sites like Facebook and Twitter was up 82% in December 2009 from the same month the year before. Read the rest of this entry »
Live Streaming Video: Now How Much Would You Pay?
Jan 20th
Time for us to get streaming people! Everybody on set! Photo by Ronaldo Ferreira via Flickr
As some of you might remember, I mentioned live streaming video in my 2010 Trend Predictions article. I think it is an area with a lot of potential as Leo Laporte seems to be proving with his TWiT.tv network, which is making him a pretty substantial living. So, we can take it for granted that a profit can be made doing live streaming video. I just don’t think it will be easy to do.
The first problem I see, if we’re looking at TWiT.tv as a model, is that live streaming isn’t profitable on its own, since the majority of Leo’s audience consumes his shows via podcast download. That means that, even for Leo Laporte, live streaming video needs to be accompanied by on demand access to the content via his website, a set top box or podcast download. That’s not surprising because Read the rest of this entry »
Will Apple Out Evil Google In Advertising?
Jan 14th
How much evil will we all stand?
People have had issues with advertisements on the internet for years. With the advent of the internet on mobile phones, those problems are now carried with us wherever we go in the form of phone based apps. The name I see most in mobile advertisements is Admob, which was recently acquired by Google.
Not wanting Google to dominate the ad space on the iPhone, Apple decided to compete directly with Google in this space by purchasing Quattro Wireless, another mobile ad network. To up the ante a bit, according to The Unofficial Apple Weblog, Apple filed two patents. One is a patent on ads that will move themselves around so that they become progressively harder to ignore and the other is a patent for proximity based ads.
Imagine walking past a Starbucks while you’re using an iPhone app. An ad pops up for the specific Starbucks coffee location you are walking past. Then the ad moves about, annoying you until you click on it, forcing you to view the ad before it will allow you to go back to using your app in peace. That sounds like the potential destruction of the user experience on the iPhone to me. What could be worse than that? Read the rest of this entry »
