Business
BetterMe.com: Honest Feedback, Anonymously
51 year ago
by David van Sunder
in Business
Give or get honest feedback anonymously with BetterMe.com.
One common problem in businesses is not knowing what coworkers or employees think about a subject. Sometimes the subject is fairly mundane, so you can just ask. When the subject is more sensitive though, either you or the people you intend to ask might be hesitant about discussing the subject openly. In the past, you might have asked people to write anonymous comments and put them in a comment box, but that still left many ways that you might find out who said what. Luckily, we now have a new online service that we can use instead: BetterMe.com.
BetterMe.com addresses these uncomfortable situations from both sides of the issue. It allows people to provide unsolicited, anonymous feedback and it allows people to solicit feedback from groups of people, who can then provide feedback anonymously. (more…)
Need to Rate Everything? Rate Your Church!
21 year ago
by David van Sunder
in Business
Let's go church shopping!
People are obsessed with rating products and services online. If you can never get enough and want to extend your ratings to churches, I found an article on ReadWriteWeb about a new site called ChurchRater.com that is dedicated to rating and reviewing churches. When I saw the site I immediately thought: landmine. Many people take religion very seriously because it is a defining part of their lives. And after looking through the site a bit, I could see that some people did feel quite strongly about certain churches and about the mission of the site itself. So, I wondered whose idea the site was. (more…)
More Education, Less Ad Clicking
11 year ago
More education means being less click happy.
A few days ago, Chitika Research put out some interesting data comparing the relation between online advertising CTR (click through rates) in comparison to college education. According to their findings, the higher the percentage of college graduates, the lower the CTR for the population. Their conclusion from that finding was that advertisers who target more educated demographics should do a better job of making their ads “worthwhile.” They also recommended that “…this is an opportunity to push the industry towards the idea of content first, sales pitch second, even among advertisements.” (more…)
Social Networks for Authenticating Corporate Sites? Forget About It!
21 year ago
by David van Sunder
in Business
It's a great tool. But is it the right tool for the job?
Increasingly, web sites are allowing people to login using one of their existing social networking accounts. And for good reason. It makes life easier for users. Instead of having to signup for a new account and remember what login and password they used for a site, users can login using their account at Twitter, Facebook or another service. That can overcome the reluctance that a potential user might have to create an account at a site. The user will just use their login to whatever service is allowed by the site and boom! The site has another user that they might not otherwise have had.
Sounds great. Maybe we should use these social networking accounts to login everywhere. Why not use our Twitter or Facebook login to access our work accounts, too? At least that’s what a guest author on ReadWriteWeb suggested.
While I think enabling those types of logins on a customer facing site is great because of how it makes things easier on users, it’s not a good idea when dealing with corporate accounts and employees. (more…)
Google that Name, Buster!
21 year ago
by David van Sunder
in Business
Think about the children!
When many people think of a great product name or domain name, they quickly check to see if the domain name is available. If it is, they quickly purchase it and they’re in business. Think that’s enough? So, did the UK government. According to The Register, the UK government’s Directgov website named the children’s section of their site “Buster’s World” after the sheriff’s badge wearing dog that guides kids around the site.
Unfortunately, they didn’t do a basic web search. If they had, they would have seen that for multiple search engines, including Google, the number one web result was for a gay porn fetish site, that for some reason involves balloons. Don’t ask. I don’t know because I didn’t look. I took The Register at its word. As far as I can see, the UK government has taken the poorly researched name off their site, but the damage has been done because Buster’s World has already been marketed to the kids and people are searching for it on the web. (more…)