Archive for March, 2010

KnowEm: Do You Control Your Name?

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KnowEm.com

KnowEm: Check, check, check that name!

People constantly talk about how important a name is to a business. They usually follow that declaration up by emphasizing that a good domain name is just as important. What people often forget is how important it is to register the name of your business on all the major social media sites. Now some of you might be saying, “Whoa, there! I’m not interested in putting in the time to maintain a bunch of social media sites. I have my hands full just running my business.”

Fair enough. One day though you might want to use one of those social media sites for your business. Wouldn’t it be nice to have the name already and not have it occupied by some squatter? (more…)

DoGooders DoEvil?

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DoGood Headquarters Logo

DoGood? Not so much.

DoGood Headquarters recently released a plugin for Internet Explorer, Firefox and Safari that replaces ads on websites with “green related initiatives, philanthropic calls for action and health and wellness ideas.” Before I get critical of this new service, because I will, I just want to say that I sympathize with part of what they are trying to do. Almost everyone has a favorite cause that they support and that they wish could raise more money. Doing something on the internet to help those causes raise more money or awareness is a good thing. There is no doubt about that. And it is done at the expense of advertising. Heck, most of us don’t enjoy advertising. So, what’s the problem, right? (more…)

Facebook Funny Money

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Board game funny money.

Funny money of the past.

Micropayments have been the holy grail of the internet for years. Finally, companies like Apple and Amazon seem to be profiting where many others have tried and failed. Apparently, Facebook thinks that they stand to make a profit through micropayments as well. According to Facebook’s developer blog, Facebook is now entering the beta phase of their Facebook Credits program. This program allows users to purchase virtual currency from Facebook that would allow them to purchase virtual goods in participating Facebook applications, such as Farmville.

Facebook touts this as a great opportunity for developers. (more…)

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